1. Build your community
If you want to have a reoccurring event on a weekly, monthly or quarterly basis there is no way to shortcut building your community. Artist Amanda Palmer writes in The Art Of Asking that people want to help when they feel like they are part of something. When you start a show, or performance, or dance party - whatever it is, you have to consistently connect with your audience. There is an exchange of ideas and energy happening and this is what makes people want to come to your event. There is no way to make this happen overnight either. Overtime, consistently communicating with your audience will help you build your following.
2. know your audience
Every marketing textbook will tell you to know your target audience. Who does your event appeal to? What does your event look like? Who is going to come? How will you find them? Most importantly, how will they find you? Understanding all of these layers will help you determine who your audience is. Only then will you know how to reach them so they know your event exists.
3. don't over saturate
There is a new song on the radio that you love and at first you don't mind listening to it over and over. Then you find yourself changing the station when it comes on. If you're fortunate enough to find an audience for your event you can love them, inform them, entertain them - but don't oversell them.